Coolaire and SB Rental Forge Strategic Partnership to Empower Filipino Entrepreneurs

Coolaire Consolidated Inc. has officially partnered with SB Rental, the operating lease arm of Security Bank, to launch a co-marketing initiative aimed at helping Filipino small and medium enterprises (SMEs) gain easier access to refrigerated trucks through flexible leasing options.

The ceremonial contract signing marked a significant milestone in supporting the country’s cold chain logistics sector and empowering entrepreneurs with scalable and sustainable solutions. Present at the signing were:

• Mr. Joseph Cecilio N. Sison, FVP, Focus Segment Head, Security Bank
• Ms. Zenaida Tan, CEO & President, SB Rental Corporation
• Mr. Joel E. Tugade, President, Coolaire Consolidated Inc.
• Mr. Patrick Joseph E. Tugade, Vice President, Coolaire Consolidated Inc.
• Ms. Mia Caramat, SAVP, Combank Team Head-SL2, Security Bank

Ms. Zenaida Tan, speaking on behalf of SB Rental and Security Bank, shared her optimism about the initiative:

“This partnership is a reflection of our shared mission to uplift Filipino entrepreneurs. At SB Rental, we believe in providing relevant and responsive operating lease solutions. By working closely with Coolaire, we’re enabling SMEs to access reliable refrigerated trucks, while easing their financial burden through flexible terms. Together, we are supporting their ability to grow, operate efficiently, and ultimately—preserve their business dreams.”

This new chapter between Coolaire and SB Rental is not just about offering transportation solutions—it’s about creating a more inclusive ecosystem where business owners can access the right tools without being weighed down by financial constraints. By joining forces, both companies are opening doors for SMEs to move forward with confidence and clarity.

Mr. Joel E. Tugade, President of Coolaire Consolidated Inc., emphasized the meaningful impact of the collaboration:

“At Coolaire, our mission has always been to preserve the dreams of Filipino entrepreneurs by ensuring the freshness of their products—from food to pharmaceuticals. This partnership with SB Rental breaks financial barriers and accelerates access to essential refrigerated trucks. We believe innovation is not only in our products but also in how we serve, support, and empower our customers to thrive.”

The Coolaire–SB Rental program introduces a customizable operating lease structure, allowing SMEs to acquire brand-new refrigerated vans without the burden of full upfront costs. This initiative enhances business flexibility while ensuring high-quality refrigeration equipment is within reach.

More than just a co-marketing effort, this partnership is a united commitment to creating meaningful impact in the lives of Filipino business owners.

Together, Coolaire and SB Rental are preserving not just products—but the dreams and ambitions of Filipino entrepreneurs.