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Coolaire unveils its new tagline: “Preserving Your Dreams”

Coolaire’s new tagline, “Preserving Your Dreams,” reflects the company’s commitment to supporting Filipino businesses by ensuring their success and long-term sustainability. For over 55 years, Coolaire has been the “Partner of Filipino Businesses in Success,” providing reliable refrigerated truck solutions that keep products fresh and safe during transit. Whether it’s meat from small family shops, seafood for thriving businesses, or fresh ingredients for restaurant chains, Coolaire has been a trusted partner in maintaining the quality and safety of these goods.

The tagline encapsulates the role Coolaire plays in helping Filipino entrepreneurs reach their goals. By ensuring that products stay market-ready, Coolaire enables businesses to grow from small startups to nationwide brands. The company’s journey has been intertwined with the dreams of local farmers, family-owned businesses, and other industries that have relied on its services to reach new markets and customers across the Philippines.

More than just a refrigeration solutions provider, Coolaire’s mission is to empower Filipino businesses, providing the tools and support to help them thrive. The tagline signifies not only the preservation of products but the preservation of dreams—helping businesses provide for families, create opportunities in communities, and leave a lasting legacy for future generations.